Are you ready to 
cut the overwhelm, maximize your 
traffic, revenue 
and time?
ARE YOU READY TO CUTE THE OVERWHELM, MAXIMIZE YOUR TRAFFIC, REVENUE AND TIME? 
RETAIL BOOTCAMP IS NOW CLOSED UNTIL JANUARY, GET ON THE WAIT LIST BELOW! 

We don’t like fluff...so let’s talk about the MOTHER of all boutique retail trainings right here.

Time is your most precious resource, so let’s get to the most impactful strategies 
serving THOUSANDS of retailers around the world, as we speak, in every area of the business.

Oh..and we like to have a good time, so we promise, this won’t be boring either.
SO WHAT IF
  • You had a master plan each week that you could stick with, and accomplish MORE by doing less?
  •  Your team was more productive around you, and you had a solid plan to LEAD them through any situation you face together?
  •  The numbers in your business don’t scare you, but empower you daily. You are ON TOP of the reports that matter most, and make impactful marketing & buying choices because of them.
  •  Your traffic increases significantly, as do your margins.
  •  Your customers are by your side, no matter what, because you KNOW them & they KNOW you.
  •  You have a foolproof marketing plan weekly, updated with the LATEST strategies.
  •  You feel more fulfilled, mainly because YOU come first with your own daily success habits.
  •  You are a whiz at Facebook Ads, and they work FOR you!
  •  You have a sisterhood of solid boutique owners, with growing and successful businesses that you can chat with for a lifetime because they GET IT!
Girl, we KNOW what it’s like to hustle...in your online store, your truck, your 
brick and mortar...and we want you to stop spinning your wheels.

No matter how big or small you might be, it’s time to be empowered by 
the DATA & LATEST STRATEGIES you need most to have a business that works for you.
With four hundred+ boutique owners who’ve already taken this training, we KNOW 
it’s possible for you too.

There are SO MANY gems inside that you will not 
find anywhere else, we promise. They are our own developed and proven strategies just for you.
Six years ago, just as boutiques were taking on a new life with the rise of social media, I started bringing retailers of all sizes together to help them grow. I’ve watched, trained & adapted through every major social media change, algorithm update, buying strategy, email, app, text, messenger tool possible, and served thousands of retailers to help them find marketing and business strategy that works so they can have a life AND a business.

Your business matters to me...but so does your sanity. Being a mom of three, and a wife to the guy I love, and casserole connoisseur among other things I want you to be fulfilled in all you do or it’s not worth it.

Joining me for Retail Bootcamp, is the ‘Retail Professor’ (as we like to call her)...
Six years ago, just as boutiques were taking on a new life with the rise of social media, I started bringing retailers of all sizes together to help them grow. I’ve watched, trained & adapted through every major social media change, algorithm update, buying strategy, email, app, text, messenger tool possible, and served thousands of retailers to help them find marketing and business strategy that works so they can have a life AND a business.

Your business matters to me...but so does your sanity. Being a mom of three, and a wife to the guy I love, and casserole connoisseur among other things I want you to be fulfilled in all you do or it’s not worth it.

Joining me for Retail Bootcamp, is the ‘Retail Professor’ (as we like to call her)...
Not to date myself, but I’ve been slinging the boutique life since High School, later owning and operating the same business for 20 years. It was in existence for a total of 67 years among owners. I’ve got just a few stories to share from the good ol’ radio ads, to the latest in social media we’d run. But I love teaching you the numbers and team management most. You don’t have a business if you don’t know the numbers.

I’m also a mom to two teenage daughters, and married to the guy who, well, he’s got a lot of personality we’ll say. I’m a no B.S kind of gal, so you’ll hear me give it to you pretty straight as we go.

I can’t wait to meet you too!








.
Not to date myself, but I’ve been slinging the boutique life since High School, later owning and operating the same business for 20 years. It was in existence for a total of 67 years among owners. I’ve got just a few stories to share from the good ol’ radio ads, to the latest in social media we’d run. But I love teaching you the numbers and team management most. You don’t have a business if you don’t know the numbers.

I’m also a mom to two teenage daughters, and married to the guy who, well, he’s got a lot of personality we’ll say. I’m a no B.S kind of gal, so you’ll hear me give it to you pretty straight as we go.

I can’t wait to meet you too!

WHO IS RETAIL BOOTCAMP FOR
  • Boutiques & independent retailers of ALL sizes, from newbies to multi-million dollar businesses, we cover it ALL with strategies not found elsewhere
  •  Apparel, gift, accessory, and specialty stores of all types - brick and mortar, online and mobile
  •  Wholesale brands looking for an omnichannel strategy to reach their ideal customers either wholesale or direct to consumer
  •  If you’re an action taker, serious about growth and implementing what you learn, not just buying something to sit on the shelf or to make excuses about
  •  If you are ready to make your numbers work for you and stop ignoring the intimidating ones
  •  If you know business and life go hand in hand, you want to be a leader and build daily success habits in ALL areas of your life
  •  Fun people...after all, we do go on a trip to LA together and crabby apples aren’t allowed











I was forced to completely start over with my boutique in July of 2018. My family had lost over $30,000 and my husband told me, “If you can’t make this new boutique work quickly, then you have to be done.” I totally understood because the entire year prior I had been working my tail off and not bringing home a dollar on top of that huge loss we just had.

I launched my new company, 
Magnolia Avenue, on July 14th and things were way more amazing than I ever could have thought, but I reached a point where I just wasn’t growing  like I wanted, so when the sign ups came out for Retail Bootcamp this past round I knew I had to do it, despite the financial cost. I did the payment plan to help me a bit and it has been nothing short of incredible. By Module 5 I had grown my monthly sales by 50% and not only that but I have learned the fundamental things that I was missing.

While going through bootcamp, 
 I got the push to hire an event team manager who will be leading a team that will be working pop ups for me and I cannot wait to see the return on that investment. I couldn’t recommend Retail Bootcamp enough, it will  push you and take you out of your comfort zone, but that’s exactly what I needed! My company is going to finish out our first year in the six figure  category and I am overwhelmed with gratitude for you guys offering so  much education and help for all of us owners!


Kinsey Harris - Magnolia Avenue Boutique

WHAT THE BOUTIQUE BOSSES ARE SAYING

423...AND COUNTING

I was forced to completely start over with my boutique in July of 2018. My family had lost over $30,000 and my husband told me, “If you can’t make this new boutique work quickly, then you have to be done.” I totally understood because the entire year prior I had been working my tail off and not bringing home a dollar on top of that huge loss we just had. 

I launched my new company, 
Magnolia Avenue, on July 14th and things were way more amazing than I ever could have thought, but I reached a point where I just wasn’t growing  like I wanted, so when the sign ups came out for Retail Bootcamp this past round I knew I had to do it, despite the financial cost. I did the payment plan to help me a bit and it has been nothing short of incredible. By Module 5 I had grown my monthly sales by 50% and not only that but I have learned the fundamental things that I was missing.

While going through bootcamp, 
 I got the push to hire an event team manager who will be leading a team that will be working pop ups for me and I cannot wait to see the return on that investment. I couldn’t recommend Retail Bootcamp enough, it will  push you and take you out of your comfort zone, but that’s exactly what I needed! My company is going to finish out our first year in the six figure  category and I am overwhelmed with gratitude for you guys offering so  much education and help for all of us owners!


Kinsey Harris - Magnolia Avenue Boutique

RETAIL BOOTCAMP IS NOW CLOSED
GET ON THE JANUARY WAIT LIST
WHAT'S INCLUDED
MODULE 1:  Back to the future? Back to the basics. 
Most businesses start by running...but then reach a plateau or find holes to later fill. Let’s review the critical foundations of your business to make sure you can handle growth, from customer persona’s, feedback, legal, naming, trademarks, and having the right team of experts to support you. 

MODULE 2:  Retail Mindset & Productivity 
Are you a solopreneur or CEO? How you operate will tell you. Let’s get serious about productivity, your habits, mindset, your community and where your business is really headed. No more being the bottleneck here, you’re a CEO. 


MODULE 3: Money Matters: Tools you Need, Tracking, Reporting, Formulas, and How to Pay Yourself More
It’s time to get serious about the numbers, the reports, the tools you have in place, your markdowns and growing decisions. If your reports don’t speak to you...but you mute them out of intimidation, your business is on a slippery slope. Let’s get real about your salary and where the profit will come from, and the reports you’ll use daily to seek it. 


MODULE 4: Becoming a Retail Scientist: Inventory & Buying
Buying is a science, it’s not fashion, it’s not an art, it’s where the numbers and your instincts meet. Let’s talk about your vendors, terms, your open to buy plans and how to really manage inventory flow, pricing strategy and where your money might be hiding in your store or warehouse. 


MODULE 5: Building, Managing and Supporting a Team like a BoutiqueBoss 
Your team is your most important asset because in order to grow, you have to have help. From hiring, interviewing, running meetings, having the hard conversations, to training them to sell, we’re in your corner so you don’t have to learn the hard way how to lead and grow your troops! 


MODULE 6: Merchandising & Layouts that Increase AOV
For brick and mortars and mobile boutiques, let’s talk about merchandising, pop-ups, rack space, walls, and how to create a traffic plan that works. 
For online stores, your homepage and photoshoots are your merchandising...are you sending the right message? 


MODULE 7: Operation Plans: Details that Matter
The nitty gritty….handbooks, policies, checklists, team guidelines, and the ‘stuff’ that makes your business go round. 


MODULE 8: Sales Strategy 
From in-store sales conversations to online sales techniques, your words and actions matter. We’ll cover upselling, retention, and even rewards programs. Plus give you the language your team also needs to hear. 


MODULE 9: E-Commerce That Converts
Watch us nerd out, from your ideal homepage layout to digital funnels, conversion rate optimization and all the apps that make your world go round…


MODULE 10: Marketing that Makes Money
Nitty gritty strategy time, from segmenting your customers, hosting events, running promotions to PR and Influencer campaigns, you’ve got a LOT more to offer that will build traffic. 


MODULE 11: Complete Social Strategy 
Warning, this module is a monster….it has to be to cover Facebook, Instagram, Youtube, building engagement, community and real social media traffic. Stop posting on a whim and start using this strategy. 


BONUS MODULE 12: Facebook Ads for Boutiques 
Ohhhh boy, this one is fun. If you’ve ever wondered why your ads don’t work...we’ll show you. This is our signature strategy and we’ll walk you through it step by step!  

IN A NUTSHELL

12 Digital Modules you’ll watch online, anytime

14 Weeks of LIVE videos & coaching for each module

12 Workbooks for you to take notes with (so you don’t forget!)

A private Facebook Group with past Bootcamp grads too! 
Learn from their past questions and yours, as you go.

15+ Outside experts, past and real-time, joining us 
weekly for their perspective on your business.

Lifetime access to the modules & workbooks 

Invitation to our Retail Bootcamp ONLY private LA Experience


.
Girl, we KNOW what it’s like to hustle...in your online store, your 
truck, your brick and mortar...and we want you to stop spinning your wheels.
No matter how big or small you might be, it’s time to be empowered by the DATA & 
LATEST STRATEGIES you need most to have a business that works for you.
With four hundred+ boutique owners who’ve already taken this training, 
we KNOW it’s possible for you too. There are SO MANY gems inside 
that you will not find anywhere else, we promise.
They are our own developed and proven strategies just for you.
BONUS TIME
Besides all of the modules inside and the weekly live trainings, we also want you to walk away with templates that will save you major time, including:
  •  Boutique Promotions Calendar
  •  Retail Acronyms & Terms Guide
  •  Savvy Retailer Do’s & Don’ts Cheatsheet
  •  Example Employee Manual
  •  Team Interview Guide
  •  Employee Reviews & Team Meeting Guide
  •  Daily Employee Checklist
  •  Excel Plug and Play Retail Math Guide
  •  Customer Survey - and Customer Persona Guide
  •  Cause Based Marketing - Sponsorship Donations Form 
  •  Content Library, Hook Guide, Segmentation Worksheet 
  •  Guided Worksheets for Each Module














ASHLEY ALDERSON // The Boutique Hub 
SARA BURKS // The Boutique Hub 
SAMANTHA RENEE // Shopify
MCKAYLA AMUNDSON // Pinterest
NIYC PIDGEON // Speaker & Author
JAMES HEPBURN // Speaker & Marketer
DOUG HILFICKER // Inventory Planner & Consultant 
BRADLEY LONG // Shoptimized Theme Developer 
CRYSTINE GRAY // She Profits Now
PAUL ERICKSON // Management One
TIFFANY MILLS // Tiffany's Bookkeeping
BASKAR AGNEESWAN // Vajiro
BETH PRESHER // Grit & Grace Marketing
NADIA MARTINEZ // Social Retail Ads
JESSIE JARVIS // Fashion Influencer 


GUEST EXPERTS INCLUDE

Business is better with perspective, so we brought in our friends to help share their take on what is working best right now… 
ASHLEY ALDERSON // 
The Boutique Hub 

SARA BURKS // 
The Boutique Hub 

SAMANTHA RENEE // 
Shopify

MCKAYLA AMUNDSON //
 Pinterest
NIYC PIDGEON // 
Speaker & Author

JAMES HEPBURN // 
Speaker & Marketer

DOUG HILFICKER // 
Inventory Planner & Consultant 

BRADLEY LONG // 
Shoptimized Theme Developer 

CRYSTINE GRAY // 
She Profits Now

PAUL ERICKSON // 
Management One

TIFFANY MILLS //
Tiffany's Bookkeeping

BASKAR AGNEESWAN // 
Vajiro

BETH PRESHER // 
Grit & Grace Marketing

NADIA MARTINEZ // 
Social Retail Ads

JESSIE JARVIS // Fashion Influencer 


I will never forget the first coach I hired.....her course and training 
literally changed the entire direction of my life. 

I’d never invested
 in ME before, but I soon learned that the money you ‘pay’ to
 someone is actually a commitment you are giving yourself
to show up and make this big audacious goal you’re 
pushing towards, possible.

If you’re ready to do this thing....to push the business to whats
 next and also be mindful of your family and personal well being
 along the way, then let’s save the headaches and lost time and
 money doing it alone. I’d be honored to help you.

Cheers babe,

We’ll see you inside.
WHAT DO PAST GRADUATES SAY? 
WHAT WILL I LEARN? 
WHAT'S INCLUDED IN RETAIL BOOTCAMP?

  • ​ 12 Packed Training Modules (4+ videos in each) {Value $3000} 
  •  12 + Workbooks, Checklists, Guides {Value $997} 
  • 12 Weeks of Live Group Coaching in Private High Level FB Group {Value $3000} 
  • ​High level private Facebook Group {Value $2000} 
  • ​Access to Ashley Alderson, Sara Burks & 5+ industry experts at highest level during the training. {Limitless}
TOTAL VALUE: $9,997
BONUSES!
When you join Retail Bootcamp, you'll receive these exclusive bonuses:

  • ​BONUS: Employee Guide Bundle (Handbook, Checklists, Meeting Guides, Review Forms)
  • BONUS Facebook Ads Crash Course for Boutiques 
  • BONUS: 10+ additional templates, checklists & quick start guides from inventory management to social strategy
  • BONUS: Group coaching call with Samantha Renee’ SEO expert at Shopify
  • ​BONUS: Group coaching call with McKayla Amundsen at Pinterest 
  • ​BONUS: Group coaching call with Doug Hilficker of Management One 
  • ​BONUS: Group coaching call James Hepburn - Your Manifesto,  Ad Copywriting to Double Revenue
  • ​BONUS: Group coaching call Niyc Pidgeon - Mastering your positive psychology & growth mindset
But the biggest bonus of all?

 A personal invitation to our EXCLUSIVE LA EXPERIENCE TRIP! See last year's event here.

TOTAL + BONUS VALUE: $19,997

So what does Retail Bootcamp ACTUALLY cost? 

$1997 

And the ONLY chance to work one on one, with Ashley, Sara &  5+  of the industry's leading experts! 


LIMITED VIP UPGRADE

Only available to the first 24 boutiques who choose to go the VIP route.... 
If having a little more ONE ON ONE time is your thing, join Retail Bootcamp as a VIP to get:  

1.  TWO one on one phone calls, one with Sara Burks, one with Ashley Alderson to look at your business in greater detail and have all of your questions answered

2.   One private VIP group Zoom chat with fellow VIP's for more in depth support



This is the ONLY opportunity for one on one coaching at this point in 2019.  Boutique Bootcamp, the LIVE (and one on one) program is valued at over $5997 for one on one coaching  but is currently full. 
"Bootcamp gave me my life back and it not only helped me business wise but personally. Some of the huge wins were I regained control and focus. Ashley held my hand on some decision making and paths to move forward. Even when business gets slow I know exactly what I need to do. Emails were HUGE for me on my first email blast I had a $1000.00 worth of sales in a few hours!"

Joli Beebe - Crazy Consuela
“I have to tell you THANK YOU for all you do! Every month this year we have tripled++ our sales from last year. We are in the process of meeting with a contractor to build a warehouse...today I took almost 2 weeks worth of shipments from what they would have been last October. My husband asked me what changed and I said..training. It wouldn't be possible without the Hub and Retail Bootcamp, thank you so much!” 

Danielle Lynn Flaming - The Fringed Pineapple
After many years in business I was amazed at the way bootcamp made me really look at all the positive and negative realities in the way I had grown accustomed to running my day to day. I learned how not to be the bottleneck in my business. Gained valuable advice and resources that helped me grow personally and with my team. I did housekeeping on all my numbers and discovered a issue that helped me save thousands and thousands of dollars. Plus I had gained confidence with my decisions and had a huge growth in my sales numbers this past year! Best of all I have the resource for a lifetime! I am so grateful. 

Zoe Neuner - Look Charmed
"My hubby told me, “I think this class is really lighting you up. Your confidence has changed”. This was a very big moment when I heard this. It’s so hard when you are out there with so much information, by yourself, fighting the good fight. Knowledge is power, I knew I needed the knowledge to get the ball rolling in the right direction. I’m so excited to grow this business, know with actual tools in my file."

Rikki Ruiz - The Frosted Cowgirls Boutique
"Bootcamp helped us grow our online sales over 400% in one month. It gave me personally the conformation that our online store could be just as successful as our B&M and our road shows. I felt as if I finally could see the road to travel, to accomplish this goal. Ashley, nor anyone else said it would be easy. It’s not!! Online business has to be treated as if we were opening a new store. Bootcamp gave us the tools to tackle the battles that lie ahead, and flourish."

Torrie Edge - Western Edge
"My hubby told me, “I think this class is really lighting you up. Your confidence has changed”. This was a very big moment when I heard this. It’s so hard when you are out there with so much information, by yourself, fighting the good fight. Knowledge is power, I knew I needed the knowledge to get the ball rolling in the right direction. I’m so excited to grow this business, know with actual tools in my file."

Rikki Ruiz - The Frosted Cowgirls Boutique
AND...
This is intense, so be prepared to go for it!  With that being said, it's the best class we've been a part of also. If You are serious about taking your brick and mortar, website or both to the next level and compete with the big box stores, you need to take this class! You'll end each session with more confidence, a laundry list of things to do, and see the results both short term and long term!

Dana Calhoun - Grigsby’s Boutique 
“I’m only through module 4, but already I’ve noticed measurable changes in my social following growth, email list growth and sales growth. My July is up 80% over last year. Aside from numbers, I’ve improved my time blocking, delegation, communication with my team and I’ve been so impressed by the load they’ve taken off my shoulders and are excelling in their tasks just as good as if I was doing them. I have less stress because day to day business tasks are being shared, and I have more time for those $100/hr tasks! My business has flourished since I joined the Hub and Retail Bootcamp! 

Megan Tillard -  Allure Boutique
Be Prepared!!! It is the most intense class we've been apart of. With that being said, It's the best class we've been a part of also. If You are serious about taking your brick and mortar, website or both to the next level and compete with the big box stores, you need to take this class! You'll end each session with more confidence, a laundry list of things to do, and see the results!

Dana Calhoun - Grigsby’s Boutique 
Here's my testimony: Boutique Bootcamp is an absolute must! I started my journey excited about learning, but gained so much more. The friendships built, the confidence gained and finding your "why" is what sets Boutique Bootcamp apart from the rest. This is one of the best investments you can make for your career and your life.

Gretchen Hilley - Rolling Ranch Boutique
“It’s not my style, but I really wanted to thank everyone at the Hub and the gals who have helped me achieve this! Serious, this course paid for itself almost immediately, here’s the proof (screenshots) I was at a stable 1.96 conversion rate forever, now we average 4.07% online! Wow.” 

Trisha Giles - Whipin Wild Rags
"Thanks to you Ashley, I now have three girls working for me, am paying myself, and slaying each month with stupid growth numbers in store. I am still learning to let go and have some crazy goals. I’m no where near touching but now I have people to do the things I shouldn’t be doing!"

Stephanie Campbell - Blue Willow Boutique
"Thanks to you Ashley, I now have three girls working for me, am paying myself, and slaying each month with stupid growth numbers in store. I am still learning to let go and have some crazy goals. I’m no where near touching but now I have people to do the things I shouldn’t be doing!"

Stephanie Campbell - Blue Willow Boutique
AND...
"Facebook Ads were a huge takeaway! Over the last couple of weeks, I boosted a post on my Facebook page and created an ad in ads manager - both had excellent results. I spent $40 and made over $700! I have photoshoots scheduled this week to create flatlays and model pics, my business is growing! 

If you have objections, first of all, tell your spouse their opinion doesn’t matter (haha.. Kidding.. Sort of). Go with your gut - if it feels like a necessary move, then DO it without overthinking! I would absolutely recommend this program to other business owners. Ashley, you are kind, blunt, organized, and knowledgeable about setting goals and coming up with a plan to succeed. THANK YOU!"

Cori Thackery - Sweetlees Boutique

"Facebook Ads were a huge takeaway! Over the last couple of weeks, I boosted a post on my Facebook page and created an ad in ads manager - both had excellent results. I spent $40 and made over $700! I have photoshoots scheduled this week to create flatlays and model pics, my business is growing! 

If you have objections, first of all, tell your spouse their opinion doesn’t matter (haha.. Kidding.. Sort of). Go with your gut - if it feels like a necessary move, then DO it without overthinking! I would absolutely recommend this program to other business owners. Ashley, you are kind, blunt, organized, and knowledgeable about setting goals and coming up with a plan to succeed. THANK YOU!"

Cori Thackery - Sweetlees Boutique
"OK, I know our call isn't until Thursday...but my sales have been crazy!!!!! I'm thrilled!! 2 calls in and I'm already seeing a huge difference thanks to you!"

Cristina Vercler - Verclare Boutique
ENROLL IN RETAIL BOOTCAMP NOW
2019 IS YOUR YEAR.....

Let's do this #BoutiqueBoss!