Is your business running you, or are you running your business? 

Hey #BoutiqueBoss, we hear you... 

No fluff, you want the most efficient way to increase your profitability and growth, while getting rid of the extra stress and overwhelm that can come with it.

Join us for Retail Bootcamp, the most complete boutique owner training available anywhere, so that you can find proven strategies, the latest industry tips, tools, and hacks updated regularly, plus live coaching from the top industry mentors and guests!

   Let's get you back to the business you've wanted to scale, with less stress and more impact. 

Ready? 

Oh BoutiqueBoss, we hear you...

Are you ready to maximize your cashflow & cut the overwhelm, so 2019 can be your best year yet?

Let's not waste anymore time or money, we have the proven strategies & latest tips that every retailer can use to create the profitability, growth & personal balance you are really after. 

No fluff.  Let's grow your boutique. 

WHO IS RETAIL BOOTCAMP FOR?
Boutique owners who want more profit and less stress....that pretty much sums it up. 

That includes:   

ONLINE BOUTIQUES  

BRICK & MORTAR STORES  

FASHION TRUCKS & MOBILE BOUTIQUES

We've even had WHOLESALE BRANDS inside this training who learned just as much! 


But more than that Retail Bootcamp is for: 

- Retailers ready for the next stage of growth, looking for the personal support to get there. 

- All levels of experienced retailers, from new(ish), to highly experienced but looking for the latest industry updates & tips. 

- Those looking for omni-channel strategies that drive online and offline traffic and brand awareness. 

- Business owners who aren't just in it for the money, but the impact, and the personal satisfaction that comes knowing you're building something bigger than yourself. 

- Those who know they need support, & change, but aren't sure where to start or don't want to waste any more time. 

- Business owners who will take action, not just wishing things would change, but willing to make them happen.  


Who is this NOT for? 

This is not for excuse makers, or those who look for reasons it’ won’t work for them, or why your situation is different.  

We firmly believe that where there is a will, there is a way....but owning a business is often more work than just getting a job.  YOU have to decide if you are willing to do what it takes to build something lasting.   THERE IS NO SHORTCUT....

And grumpy people...life is just too short to be negative. 

Boutique owners who want more profit and less stress....that pretty much sums it up. 

That includes:   

ONLINE BOUTIQUES  

BRICK & MORTAR STORES  

FASHION TRUCKS & MOBILE BOUTIQUES

We've even had WHOLESALE BRANDS inside this training who learned just as much! 


But more than that Retail Bootcamp is for: 

- Retailers ready for the next stage of growth, looking for the personal support to get there. 

- All levels of experienced retailers, from new(ish), to highly experienced but looking for the latest industry updates & tips. 

- Those looking for omni-channel strategies that drive online and offline traffic and brand awareness. 

- Business owners who aren't just in it for the money, but the impact, and the personal satisfaction that comes knowing you're building something bigger than yourself. 

- Those who know they need support, & change, but aren't sure where to start or don't want to waste any more time. 

- Business owners who will take action, not just wishing things would change, but willing to make them happen.  


Who is this NOT for? 

This is not for excuse makers, or those who look for reasons it’ won’t work for them, or why your situation is different.  

We firmly believe that where there is a will, there is a way....but owning a business is often more work than just getting a job.  YOU have to decide if you are willing to do what it takes to build something lasting.   THERE IS NO SHORTCUT....

And grumpy people...life is just too short to be negative. 
WHAT WILL I LEARN? 
A system proven system that walks through the most critical areas of your business, positioning you for growth! 
Module 1:  Essential Foundations of Your Business

- Covering your bum...insurance, legal documents, naming & banking essentials 

- Creating the core culture of your company

- Our proven method for customer feedback & persona building your marketing needs. 
Module 1: Back to the Basics
- Legalities, Protections, Vision, Customer Persona Creation
- Making sure your business is fully protected for the future. 
- Our proven method to customer feedback & persona building. 
Module 2: Boss Up: Retail Mindset & Productivity

- Mastering CEO growth mindset

- Productivity plans & habits that work

- How to collaborate with your community
Module 3:  Money Matters -Financial Accounting, Tracking, Reporting, Formulas, & How to Pay Yourself More

- How to track and analyze critical financial reports

- Using POS data to make buying, managing, markdown & growth decisions

- Complete retail math, margins and formulas

- How to pay yourself more guide 
Module 3: Money Matters: Financial Accounting, Tracking, Reporting, Formulas, & How to Pay Yourself More
- How to track and analyze critical financial reports
- Using POS data to make buying, managing, markdown & growth decisions
- Complete retail math, margins and formulas
- How to pay yourself more
Module 4: Becoming a Retail Scientist: Inventory & Buying

- Creating buying plans for your boutique through correct classification structures & reporting

- Managing inventory flow, pricing strategy & markdowns

- Creating vendor relationships that are lasting partnerships
Module 5: Building, Managing and Supporting a Team like a #BoutiqueBoss 

- Hiring, interviewing & on-boarding your team so they build your vision WITH you

- Manuals, checklists & team building necessities that keep staff engaged 

- Daily team management, crucial conversations & support to keep your team longer
Module 5: Building, Managing and Supporting a Team like a BoutiqueBoss 
- Hiring, interviewing and onboarding your team
- Daily team management, crucial conversations and support
Module 6: Merchandising & Layouts That Increase AOV

- Maximize store layouts, traffic plans, window displays & cash wraps

- Creating memorable events, pop-ups & in-store experiences

Module 7: Operation Plans: Details That Matter
- Team handbooks, operations manuals, checklists

- Policies & security that protects your future

- Creating loss prevention plans & security for your future
Module 7: Operation Plans: Details that Matter
- Team handbooks, operations manuals, checklists
- Policies and security that protects your future
Module 8: Online & Team Sales Strategy

- Sales & customer service training for teams 

- Creating content that serves & educates your customers

- Rewards programs 

- E-commerce conversion tracking 
Module 9: E-Commerce That Converts

- E-commerce optimization, traffic plans & google analytics 

- Digital sales funnels that convert

- Ideal website layouts & e-commerce hacks for boutiques 
Module 9: E-Commerce That Converts
- Ecommerce optimization, traffic plans and google analytics 
- Digital sales funnels that convert
Module 10: Marketing That Makes Money

- Customer segmentation, re-marketing, & public relations

- Content calendars, events & promotions

- Email & Influencer Marketing 
Module 11: Complete Social Strategy 

- Pinterest, Instagram, Facebook, Groups, Lives strategy

- How to build optimal engagement & community on social media, not just followers

- How to maximize your social media without being completely overwhelmed
Module 11: Complete Social Strategy 
- Pinterest, Instagram, Facebook, Groups, Youtube
- How to build optimal engagement on social media
- Building a community around your brand
BONUS --- Facebook Ads for Boutiques 

- Facebook ads strategy, set up & audiences

- Running, tracking & analyzing Facebook Ads 

- The three essential ads you need running at all times
WHAT'S INCLUDED IN RETAIL BOOTCAMP?

  •   12 Packed Training Modules (4+ videos in each) {Value $3000} 
  •  12 + Workbooks, Checklists, Guides {Value $997} 
  • 12 Weeks of Live Group Coaching in Private High Level FB Group {Value $3000} 
  •  High level private Facebook Group {Value $2000} 
  •  Access to Ashley Alderson, Sara Burks & 5+ industry experts at highest level during the training. {Limitless}
TOTAL VALUE: $9,997
BONUSES!
When you join Retail Bootcamp, you'll receive these exclusive bonuses:

  •  BONUS: Employee Guide Bundle (Handbook, Checklists, Meeting Guides, Review Forms)
  • BONUS Facebook Ads Crash Course for Boutiques 
  • BONUS: 10+ additional templates, checklists & quick start guides from inventory management to social strategy
  • BONUS: Group coaching call with Samantha Renee’ SEO expert at Shopify
  •  BONUS: Group coaching call with McKayla Amundsen at Pinterest 
  •  BONUS: Group coaching call with Doug Hilficker of Management One 
  •  BONUS: Group coaching call James Hepburn - Your Manifesto,  Ad Copywriting to Double Revenue
  •  BONUS: Group coaching call Niyc Pidgeon - Mastering your positive psychology & growth mindset
But the biggest bonus of all?

 A personal invitation to our EXCLUSIVE LA EXPERIENCE TRIP! See last year's event here.

TOTAL + BONUS VALUE: $19,997

So what does Retail Bootcamp ACTUALLY cost? 

$1997 

And the ONLY chance to work one on one, with Ashley, Sara &  5+  of the industry's leading experts! 


LIMITED VIP UPGRADE

Only available to the first 24 boutiques who choose to go the VIP route.... 
If having a little more ONE ON ONE time is your thing, join Retail Bootcamp as a VIP to get:  

1.  TWO one on one phone calls, one with Sara Burks, one with Ashley Alderson to look at your business in greater detail and have all of your questions answered

2.   One private VIP group Zoom chat with fellow VIP's for more in depth support



This is the ONLY opportunity for one on one coaching at this point in 2019.  Boutique Bootcamp, the LIVE (and one on one) program is valued at over $5997 for one on one coaching  but is currently full. 
PRESENTED BY
Ashley Alderson

Founder of The Boutique Hub
Ashley first started The Boutique Hub based on her desire to shop boutiques around the world, but soon paired it with her deep passion for business development, mentoring & digital marketing to educate retailers worldwide.   Along with being an advocate for small businesses in fashion, Ashley is a wife, busy mom of 3, cancer survivor, speaker of sarcasm, & heart for those with a dream.
Sara Burks

Director of Education & Partnerships at
The Boutique Hub
Sara Burks has been in the boutique industry for over 20 years and has a Master’s in Business Administration. As The Boutique Hub’s Director of Education & Partnerships, Sara shares her practical knowledge of the boutique business with Hub members daily. On top of her boutique experience, Sara is a rodeo coach, wife, & mom of two beautiful girls.
WHAT DO PAST GRADUATES SAY? 
"Bootcamp gave me my life back and it not only helped me business wise but personally. Some of the huge wins were I regained control and focus. Ashley held my hand on some decision making and paths to move forward. Even when business gets slow I know exactly what I need to do. Emails were HUGE for me on my first email blast I had a $1000.00 worth of sales in a few hours!"

Joli Beebe - Crazy Consuela
“I have to tell you THANK YOU for all you do! Every month this year we have tripled++ our sales from last year. We are in the process of meeting with a contractor to build a warehouse...today I took almost 2 weeks worth of shipments from what they would have been last October. My husband asked me what changed and I said..training. It wouldn't be possible without the Hub and Retail Bootcamp, thank you so much!” 

Danielle Lynn Flaming - The Fringed Pineapple
After many years in business I was amazed at the way bootcamp made me really look at all the positive and negative realities in the way I had grown accustomed to running my day to day. I learned how not to be the bottleneck in my business. Gained valuable advice and resources that helped me grow personally and with my team. I did housekeeping on all my numbers and discovered a issue that helped me save thousands and thousands of dollars. Plus I had gained confidence with my decisions and had a huge growth in my sales numbers this past year! Best of all I have the resource for a lifetime! I am so grateful. 

Zoe Neuner - Look Charmed
"My hubby told me, “I think this class is really lighting you up. Your confidence has changed”. This was a very big moment when I heard this. It’s so hard when you are out there with so much information, by yourself, fighting the good fight. Knowledge is power, I knew I needed the knowledge to get the ball rolling in the right direction. I’m so excited to grow this business, know with actual tools in my file."

Rikki Ruiz - The Frosted Cowgirls Boutique
"Bootcamp helped us grow our online sales over 400% in one month. It gave me personally the conformation that our online store could be just as successful as our B&M and our road shows. I felt as if I finally could see the road to travel, to accomplish this goal. Ashley, nor anyone else said it would be easy. It’s not!! Online business has to be treated as if we were opening a new store. Bootcamp gave us the tools to tackle the battles that lie ahead, and flourish."

Torrie Edge - Western Edge
"My hubby told me, “I think this class is really lighting you up. Your confidence has changed”. This was a very big moment when I heard this. It’s so hard when you are out there with so much information, by yourself, fighting the good fight. Knowledge is power, I knew I needed the knowledge to get the ball rolling in the right direction. I’m so excited to grow this business, know with actual tools in my file."

Rikki Ruiz - The Frosted Cowgirls Boutique
AND...
This is intense, so be prepared to go for it!  With that being said, it's the best class we've been a part of also. If You are serious about taking your brick and mortar, website or both to the next level and compete with the big box stores, you need to take this class! You'll end each session with more confidence, a laundry list of things to do, and see the results both short term and long term!

Dana Calhoun - Grigsby’s Boutique 
“I’m only through module 4, but already I’ve noticed measurable changes in my social following growth, email list growth and sales growth. My July is up 80% over last year. Aside from numbers, I’ve improved my time blocking, delegation, communication with my team and I’ve been so impressed by the load they’ve taken off my shoulders and are excelling in their tasks just as good as if I was doing them. I have less stress because day to day business tasks are being shared, and I have more time for those $100/hr tasks! My business has flourished since I joined the Hub and Retail Bootcamp! 

Megan Tillard -  Allure Boutique
Be Prepared!!! It is the most intense class we've been apart of. With that being said, It's the best class we've been a part of also. If You are serious about taking your brick and mortar, website or both to the next level and compete with the big box stores, you need to take this class! You'll end each session with more confidence, a laundry list of things to do, and see the results!

Dana Calhoun - Grigsby’s Boutique 
Here's my testimony: Boutique Bootcamp is an absolute must! I started my journey excited about learning, but gained so much more. The friendships built, the confidence gained and finding your "why" is what sets Boutique Bootcamp apart from the rest. This is one of the best investments you can make for your career and your life.

Gretchen Hilley - Rolling Ranch Boutique
“It’s not my style, but I really wanted to thank everyone at the Hub and the gals who have helped me achieve this! Serious, this course paid for itself almost immediately, here’s the proof (screenshots) I was at a stable 1.96 conversion rate forever, now we average 4.07% online! Wow.” 

Trisha Giles - Whipin Wild Rags
"Thanks to you Ashley, I now have three girls working for me, am paying myself, and slaying each month with stupid growth numbers in store. I am still learning to let go and have some crazy goals. I’m no where near touching but now I have people to do the things I shouldn’t be doing!"

Stephanie Campbell - Blue Willow Boutique
"Thanks to you Ashley, I now have three girls working for me, am paying myself, and slaying each month with stupid growth numbers in store. I am still learning to let go and have some crazy goals. I’m no where near touching but now I have people to do the things I shouldn’t be doing!"

Stephanie Campbell - Blue Willow Boutique
AND...
"Facebook Ads were a huge takeaway! Over the last couple of weeks, I boosted a post on my Facebook page and created an ad in ads manager - both had excellent results. I spent $40 and made over $700! I have photoshoots scheduled this week to create flatlays and model pics, my business is growing! 

If you have objections, first of all, tell your spouse their opinion doesn’t matter (haha.. Kidding.. Sort of). Go with your gut - if it feels like a necessary move, then DO it without overthinking! I would absolutely recommend this program to other business owners. Ashley, you are kind, blunt, organized, and knowledgeable about setting goals and coming up with a plan to succeed. THANK YOU!"

Cori Thackery - Sweetlees Boutique

"Facebook Ads were a huge takeaway! Over the last couple of weeks, I boosted a post on my Facebook page and created an ad in ads manager - both had excellent results. I spent $40 and made over $700! I have photoshoots scheduled this week to create flatlays and model pics, my business is growing! 

If you have objections, first of all, tell your spouse their opinion doesn’t matter (haha.. Kidding.. Sort of). Go with your gut - if it feels like a necessary move, then DO it without overthinking! I would absolutely recommend this program to other business owners. Ashley, you are kind, blunt, organized, and knowledgeable about setting goals and coming up with a plan to succeed. THANK YOU!"

Cori Thackery - Sweetlees Boutique
"OK, I know our call isn't until Thursday...but my sales have been crazy!!!!! I'm thrilled!! 2 calls in and I'm already seeing a huge difference thanks to you!"

Cristina Vercler - Verclare Boutique
ENROLL IN RETAIL BOOTCAMP NOW
Step #1: Contact Details
Step #2: Billing Address
Step #3: Payment Details
Credit Card Number:
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Expiry Month:
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Item
Price
$1,997
$715.00 x 3 (monthly payments)
$997
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Dynamically Updated
$XX.00

LIMITED TO JUST 24 BOUTIQUES: Get 2 x ONE on ONE coaching calls, one with Ashley Alderson and one with Sara Burks during Bootcamp. Plus get a BONUS group coaching call with this limited VIP private group for just $997! This offer is not available anywhere else. Ashley's private coaching is $6,000+ - so don't miss this opportunity!

2019 IS YOUR YEAR.....

Let's do this #BoutiqueBoss!